Craft Beer Cellar of Massachusetts is rapidly expanding across New England and adds Portland to its ranks next month.
The museum of beers, which started in Belmont, Mass., announced it will open on 111 Commercial St., formerly the Port Bean Cafe, and sell hundreds, if not thousands, of craft brews from Maine, Milwaukee, Germany and monks from hither and yon. You know, the good stuff.
“We are looking to come into a community that’s already established and provide another vehicle to showcase local brewers first,” said Lee Movic, the company’s brand badassador (try saying that fast after a few).
Their slogan is “no crap beer” and they wear the term Beer Geek with pride.
Owners of the Maine franchise, Jorgen Persson and Pietro Di Luzio, are Boston residents by way of Europe. Portland’s Craft Beer Cellar joins 10 outposts in New Hampshire, Vermont, New York, Florida and Missouri, but won’t be cookie cutter, says Movic.